Babcock's committee spent the most on television media in the quarter, with 32.4% of this total ($133,509) going to Spectrum 0318, 1511, 1690, 9837 in St Louis. Table 1 below shows the distribution of how Babcock's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television media
$412,309
74%
Media - radio
$65,348
11.7%
Production media expenses
$58,405
10.5%
Printing
$6,128
1.1%
Payroll
$3,622
0.7%
Promotional items
$2,986
0.5%
Campaign staff
$2,340
0.4%
Donations
$1,751
0.3%
Digital ads
$1,617
0.3%
Legal fees
$1,500
0.3%
Campaign work
$1,109
0.2%
Signs
$300
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
KSDK St. Louis
2018-10-28
$71,910
Television media
KMOV St.Louis
2018-10-28
$52,870
Television media
KMOV St.Louis
2018-10-19
$41,862
Television media
KSDK St. Louis
2018-10-19
$39,907
Television media
Ktvi
2018-10-28
$34,850
Television media
Spectrum 0318, 1511, 1690, 9837
2018-10-19
$30,226
Television media
Spectrum 0318, 1511, 1690, 9837
2018-10-28
$30,226
Television media
Strategic Media Services
2018-10-28
$25,364
Production media expenses
Spectrum 0318, 1511, 1690, 9837
2018-10-02
$24,352
Television media
Spectrum 0318, 1511, 1690, 9837
2018-10-08
$24,352
Television media
Spectrum 0318, 1511, 1690, 9837
2018-10-13
$24,352
Television media
Ktvi
2018-10-19
$21,675
Television media
Strategic Media Services
2018-10-19
$18,163
Production media expenses
KDNL St. Louis
2018-10-28
$7,820
Television media
Modern Mailing & Printing Services
2018-10-31
$5,418
Printing
Strategic Media Services
2018-10-02
$4,792
Production media expenses
Strategic Media Services
2018-10-08
$4,792
Production media expenses
Strategic Media Services
2018-10-13
$4,792
Production media expenses
Klou Fm
2018-10-02
$3,761
Media - radio
Klou Fm
2018-10-08
$3,761
Media - radio
Klou Fm
2018-10-13
$3,761
Media - radio
Klou Fm
2018-10-19
$3,761
Media - radio
Kshe Fm
2018-10-02
$3,612
Media - radio
Kshe Fm
2018-10-08
$3,612
Media - radio
Kshe Fm
2018-10-13
$3,612
Media - radio
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