Kay's committee spent the most on television advertising in the quarter, with 37.6% of this total ($121,337) going to Ksdk-tv in St. Louis. Table 1 below shows the distribution of how Kay's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$322,745
36.4%
Ads - charter cable
$305,027
34.4%
Media buy expense
$74,395
8.4%
Radio advertising
$59,847
6.8%
Their intern program
$30,970
3.5%
Printing and postage
$17,822
2%
Telephones
$13,035
1.5%
Consulting
$11,750
1.3%
Graphic design and printing
$4,728
0.5%
Postage
$4,503
0.5%
Newspaper advertising
$3,874
0.4%
Mailing and postage
$3,296
0.4%
Signs
$3,188
0.4%
Computers
$3,098
0.4%
Office supplies
$2,691
0.3%
Telephone townhall
$2,485
0.3%
Office equipment
$2,217
0.3%
Radio creative
$1,585
0.2%
Office lease
$1,500
0.2%
Dinner meeting
$1,299
0.2%
Ads
$1,246
0.1%
Printing
$1,096
0.1%
Fund raising (food)
$994
0.1%
Wireless service
$933
0.1%
Food for election night
$920
0.1%
Website expenses
$897
0.1%
Storage
$789
< 0.1%
Graphic design
$750
< 0.1%
Fund raising entertainment
$700
< 0.1%
Payroll
$608
< 0.1%
Moving
$569
< 0.1%
Hall rental for raising funds
$567
< 0.1%
Recordings
$551
< 0.1%
Office cleaning service
$500
< 0.1%
Deposit - entertainment for fundraiser
$500
< 0.1%
Dinner for volunteers
$488
< 0.1%
Mailing
$440
< 0.1%
Utilities
$414
< 0.1%
Volunteer dinner
$348
< 0.1%
Photography
$321
< 0.1%
Food for volunteers
$317
< 0.1%
E-mail marketing
$302
< 0.1%
Breakfast for election day workers
$299
< 0.1%
Lodging - volunteers
$294
< 0.1%
Truck rental
$267
< 0.1%
Fundraising meeting
$244
< 0.1%
Fundraising dinner
$226
< 0.1%
Internet access
$220
< 0.1%
Office beverages and snacks for volunteers
$219
< 0.1%
Bank charges
$209
< 0.1%
Go phone
$164
< 0.1%
Office refreshments and snacks
$159
< 0.1%
Hotspot service
$150
< 0.1%
Lunch meeting
$143
< 0.1%
Checks
$91
< 0.1%
Volunteer lunch
$75
< 0.1%
Staff lunch
$20
< 0.1%
Recording fee
$19
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Spectrum
2016-10-25
$109,650
Ads - charter cable
Spectrum
2016-11-01
$109,650
Ads - charter cable
Strategic Media Services
2016-10-21
$59,070
Media buy expense
Ksdk-tv
2016-11-01
$57,800
Television advertising
Kmov-tv
2016-10-25
$48,195
Television advertising
Ksdk-tv
2016-10-25
$47,557
Television advertising
Kmov-tv
2016-11-01
$42,925
Television advertising
Spectrum
2016-10-14
$42,863
Ads - charter cable
Spectrum
2016-10-11
$42,863
Ads - charter cable
Ktvi-tv
2016-10-25
$40,545
Television advertising
Ktvi-tv
2016-11-01
$34,935
Television advertising
Ksdk-tv
2016-10-11
$15,980
Television advertising
Ktvi-tv
2016-10-11
$13,026
Television advertising
Kmox
2016-10-27
$12,852
Radio advertising
Victory Phones
2016-11-08
$11,764
Telephones
Kmov-tv
2016-10-11
$11,517
Television advertising
Modern Mailing
2016-11-01
$10,399
Printing and postage
Strategic Media Services
2016-10-11
$10,237
Media buy expense
Kmox
2016-10-24
$9,639
Radio advertising
Mailing Methods, Inc
2016-11-01
$7,422
Printing and postage
Ktrs
2016-10-20
$7,140
Radio advertising
Ktrs
2016-10-31
$7,140
Radio advertising
Strategic Media Services
2016-10-14
$5,087
Media buy expense
Kmox
2016-10-31
$4,760
Radio advertising
Blockplanedesigns
2016-10-20
$4,728
Graphic design and printing
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