Hylla's committee spent the most on direct mail in the quarter, with all those payments ($68,829) going to Robert Stephan & Company in Alton. Table 1 below shows the distribution of how Hylla's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Direct mail
$68,829
64.6%
Digital, print and radio
$19,367
18.2%
Fund raising (food)
$5,676
5.3%
Advertising
$5,430
5.1%
Consulting
$1,850
1.7%
Campaign signs
$1,335
1.3%
Yard signs
$1,170
1.1%
Supplies
$691
0.7%
Campaign work
$600
0.6%
Stickers
$578
0.5%
Newspaper advertising
$500
0.5%
Sign supplies
$237
0.2%
Card stock
$220
0.2%
Sign stakes
$32
< 0.1%
Table 2 below shows the top 16 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Robert Stephan & Company
2018-10-29
$34,829
Direct mail
Robert Stephan & Company
2018-10-24
$34,000
Direct mail
Robert Stephan & Company
2018-11-06
$19,367
Digital, print and radio
Bella Millano
2018-11-12
$5,676
Fund raising (food)
David Hylla
2018-12-18
$5,430
Advertising
Robert Stephan & Company
2018-12-30
$1,850
Consulting
Lowe's
2018-10-10
$1,335
Campaign signs
M.O.W. Printing
2018-10-12
$1,170
Yard signs
Wal Mart
2018-10-28
$691
Supplies
Logo It
2018-10-18
$578
Stickers
Shopper Review
2018-10-27
$500
Newspaper advertising
Adam Hornberger
2018-12-18
$300
Campaign work
Kenny Myers
2018-11-13
$300
Campaign work
Lowe's
2018-10-10
$237
Sign supplies
Simmons Hanly Conroy
2018-10-22
$220
Card stock
Lowe's
2018-10-22
$32
Sign stakes
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